Brand Work

Led marketing for an Austin-based advertising firm’s project that developed an automated bot that shorted the stock of any publicly traded company mentioned negatively by the president on Twitter—executing trades in milliseconds. All profits were donated to the Austin Animal Shelter. The campaign received national press coverage, including NPR, The Washington Post, Bloomberg, and Innovators Magazine.

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The Pronoun Project

Led marketing for T3’s Pronoun Project, an initiative urging major clients—including Pizza Hut, Chase Bank, and 7-Eleven—to adopt more inclusive practices in advertising and online form fields. The project sparked industry-wide conversation, led to a featured panel at SXSW, and was highlighted in The Drum.

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RetailMeNot Content Campaigns

Designed large-scale content campaigns, including a sponsored New York Times feature, and drove 4.7M site visits and over $1M in affiliate partner sales.

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Red, White, and Blues 512

Led event communications and marketing for Red White & Blues 512, a benefit concert at Stubb’s in Austin that raised funds for unhoused veterans. The event featured three bands, including Grammy-nominated Black Pumas, and raised tens of thousands of dollars in support.

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FoundersCard

Led email marketing campaigns through HubSpot to drive customer acquisition and retention, building automated drip sequences and personalized content to strengthen member engagement.